A Progressive Web App (PWA) is a hybrid between a website and a mobile application, and seeks to minimize the issues inherent with either pure approach. A PWA can be installed (no app store required), improving performance. If that option is available, you will see an option similar to the highlighted "Install Pinterest..." in the first screen shot. A PWA runs in its own window, providing a cleaner interface, and some apps (e.g. Google's image reducing Squoosh) will run totally without an Internet connection.
https://developers.google.com/web/progressive-web-apps
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