Softcard is to Android as Apply Pay is to iOS. Securely paying for purchases using the NFC (Near-Field Communication) technology combined with a PIN. Not as cool as Apple's Touch ID however.
Google is rumored to be looking at acquiring Softcard, which would give it a huge boost. And with the credit card companies dealing with increasing fraud, a step change in security is needed.
http://www.cnbc.com/id/102350265
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