Monday, October 21, 2024

10X

At the bottom of the picture below, which appeared for less than a second on a commercial for some humanitarian fundraiser I don't remember, is a line that caught my attention.  I had to "rewind" the commercial to quickly snap the picture. It states your donation "can" be used to get government money and that it "can" multiply its impact by ten times.  I suppose that also means it could be a great waste of money and only benefits grant writers or lobbyists.

What irks me more than anything is the use of the huge "10X" which I'm sure is meant to distract you long enough that you wouldn't notice anything else on the screen before it passed.  When an organization tries this hard to get you to miss what I'm sure a line their lawyers said had to be included, I'm inclined to believe I'm wasting my money on this one.

Am I just getting more distrustful the longer I live, or am I just getting smarter?



No comments:

Post a Comment